Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Thus, longer exposure builds trust and signals search engines that your site has good content. Videos allow you to increase the time spent by visitors on your site. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online. But effective marketing videos present your products in a conversational form. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. Promotional videos can foster trust as well. So, if you are serious about content marketing, you must be serious about video, too. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. Video content is likely to engage us and ignite emotions.
The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions: Stop selling and let the people come to you by providing them interesting and useful information. The whole concept of content marketing is based on trust and creating long-term relationships. But building trust should be a goal on its own.
Trust is the foundation of conversions and sales.
There wasn’t even anyone with any real experience! Read the full story… 3. There was no network backing them or an executive producer coming on board to show them the ropes. As with all successful YouTube channels, they had to build their own channel themselves. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. I Learned All My Youtube Marketing from Epic Meal Time (and You Can Too!) So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good! Low quality and poor design didn’t matter nearly as much. It’s the content that matters! Latest research shows that users are mostly put off by videos that don't explain the product or service clearly enough. And even your smartphone can make pretty decent videos already.Īnother good news is that your videos don’t have to be perfect. Besides, online video editing tools are constantly improving and becoming more affordable. Even though video production is not yet the easiest nor cheapest task, it pays off big time. To get you even more excited, 83% of businesses say that video provides good return on investment. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Most information transmitted to our brain is visual. After all, vision is our most dominant sense. If you think about it, the effectiveness of video is not even that surprising. So better start crafting your exciting product videos now! Studies show that 74% of users who watched an explainer-video about a product or service subsequently bought it. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it. Adding a product video on your landing page can increase conversions by 80%. Video Boosts Conversions and Salesįirst things first. Here are 8 reasons why you should use video marketing right now. Not only because everyone's doing it but because video is one of the most versatile and profitable digital marketing tools out there. The answer is simple: Yes, it’s worth it. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing? Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI. Video is progressing rapidly and will reach new heights sooner than we think. Out of those 82% of businesses feel video marketing is an important part of their strategy. According to Wyzowl statistics, 63% of businesses have started using video content marketing. This has been a full-on video revolution year for marketers. We recently published an infographic on how powerful video will become.